User Acquisition
Channel planning and execution for mobile-first growth, from initial testing through scaled acquisition.
Latvia-based mobile growth partner
Mobile growth built on disciplined execution.
Digital knights is a Latvia-based mobile growth partner focused on user acquisition, media buying and performance marketing for apps. We help app businesses scale with structured channel management, stronger creative strategy and reliable execution.
Growth operating model
A working view of how we approach channel planning, creative iteration and reporting.
Channel discipline
App-first media planning
Creative testing cadence
Execution transparency
Strategic lens
Acquisition and retention alignment
Cross-channel fit by market
Scalable budget architecture
UA
User acquisition
Search, social and platform-led buying built for app growth.
Creative
Testing framework
Creative strategy translated into clear mobile-first concepts.
Retention
Lifecycle support
Retention support built to improve repeat usage.
Services
Core services for app growth teams.
We focus on the parts of mobile growth that matter most: acquisition, media buying, creative strategy and retention support.
Performance Marketing
Structured media buying with a focus on signal quality, budget control and steady optimization.
Paid Social
Paid social built around audience fit, creative iteration and channel efficiency.
Google App Campaigns
Campaign support across structure, asset alignment and market planning for app-led growth.
Creative Strategy
Creative strategy shaped around audience context, product value and paid distribution realities.
Retention & Re-engagement
Retention support across lifecycle strategy, reactivation mechanics and mobile engagement planning.
App Store Growth Support
Support with app positioning, message hierarchy and store-facing conversion clarity.
Media Buying & Scaling
Execution support for growth-stage campaigns where pacing, prioritization and testing discipline matter as much as spend.
Why clients choose us
Built for teams that value execution over noise.
The best growth partners do not overpromise. They plan carefully, execute cleanly and stay accountable to what the channels are actually showing.
Execution discipline
Campaign structure, pacing and channel logic are treated as operating responsibilities, not talking points.
Creative testing mindset
Creative is treated as a working variable inside the growth system, with concepts designed to generate usable learning.
Respect for operating tempo
Fast where needed, measured where necessary. The goal is dependable momentum, not noise.
Market and channel understanding
Media decisions are shaped by audience context, platform behavior and practical distribution mechanics.
Transparent communication
Clear updates, grounded planning and concise reporting make collaboration easier for founders and in-house teams.
Longer-term growth thinking
Acquisition work is designed to support retention, direct audience relationships and sustainable growth over time.
Marketing team
The team behind the work.
Senior specialists across acquisition, performance marketing and creative strategy.
Head of Marketing
Viktor Yakimanka
Leads growth strategy, channel planning and marketing operations with a focus on disciplined decision-making and commercial clarity.
Senior UA Manager
Elina Ozola
Leads acquisition execution, pacing discipline and channel coordination across mobile-first performance campaigns.
Creative Strategy Lead
Mārtiņš Krūmiņš
Leads concept development, creative testing hypotheses and messaging for paid distribution environments.
Performance Marketing Manager
Anna Liepa
Oversees execution, reporting structure and cross-channel delivery with a strong focus on operational control.
Case studies
Selected work and campaign concepts.
A selection of mobile growth concepts shaped around audience context, channel fit and commercial relevance.
The Sysadmin in Your Pocket
MikroTik
A B2B mobile acquisition concept built for network engineers on LinkedIn and Reddit. The idea centers on a critical infrastructure issue resolved directly from the app while the administrator is in transit.
Utility-led messaging
B2B mobile adoption
Professional relevance
Launch Your Brand Over Coffee
Printful
A mobile-first acquisition concept for new founders on TikTok and Instagram Reels. The story moves from a rough product sketch to a live e-commerce listing in minutes.
Founder acquisition
Short-form video
Mobile-first launch
TV Everywhere You Are
Tet
A situational acquisition concept for transit-heavy environments such as airports and intercity terminals. The message turns waiting time into an immediate mobile entertainment moment through Tet TV+.
Hyper-local context
Situational relevance
Transit audience
The Notification You Can’t Miss
airBaltic
An app-exclusive promotional concept built around flash-fare access via mobile push notifications. The idea strengthens the role of the airline app as a direct relationship channel rather than just a booking tool.
Direct relationship
Push-led engagement
Retention support
Process
A process clients can follow from day one.
The process is intentionally simple: assess the current setup, define priorities, execute with control and optimize against live results.
01
Audit
Review the current growth setup.
Channel structure, message alignment, creative assets, app positioning and workflow constraints are assessed first.
02
Strategy
Define the operating direction.
Priorities, channel roles, testing logic and communication rhythm are set before scaling spend.
03
Execution
Launch with structure and control.
Campaigns are launched with clear architecture, creative intent and practical budget discipline.
04
Optimization
Improve based on live signal.
Learnings are translated into sharper messaging, cleaner distribution decisions and a stronger repeatable process.
Start a conversation
Looking for a more dependable mobile growth partner?
Digital knights works with app companies that need a structured approach to acquisition, creative direction and long-term growth.